Finding great tenants is one thing. Keeping them long-term is another, and it can make all the difference to your success (and sanity) as a landlord. When tenants feel valued, listened to, and happy in their home, they’re far more likely to renew their tenancy, take care of the property, and pay rent on time.
At Able Property Trust, we’ve seen it first-hand. Some of our tenants have been with us for years – even decades – because we’ve created an environment where both landlords and tenants feel respected and supported.
Here’s how you can do the same.
1. Set the right rent from the start
The key to attracting great tenants isn’t charging the highest rent, it’s finding the right balance.
If your rent is set too high, your property might sit empty for longer, or you’ll attract tenants who move on quickly. Too low, and you could miss out on income or struggle to cover maintenance costs.
Look at similar properties in your area on sites like Rightmove or Zoopla, and pay attention to what’s included: parking, furnishings, or bills can all affect the going rate. Nottingham’s market, for example, can vary widely between neighbourhoods. A modern two-bed in West Bridgford or Mapperley will command higher rent than an older terrace in Basford or Sneinton.
If in doubt, ask for a professional rental valuation. At APT, we regularly assess market trends across Nottingham and can advise landlords on realistic pricing that balances yield with tenant retention.
2. Keep your property in great condition
A well-maintained property doesn’t just photograph better, it creates trust. Tenants who see that you care about your property are more likely to take care of it themselves.
Simple touches make a difference: fresh paint, good lighting, clean carpets, and working appliances. Staying on top of maintenance shows professionalism and helps prevent bigger (and more expensive) issues later.
It’s also a legal requirement to meet safety standards, including:
- Annual gas safety checks
- Five-yearly electrical inspections (EICR)
- Working smoke alarms and carbon monoxide detectors
And don’t forget regular inspections, not to catch tenants out, but to make sure everything’s in good order and to fix problems early. We always notify tenants in advance and aim to make inspections feel collaborative, not intrusive.
3. Make repairs quickly
Few things frustrate tenants more than waiting weeks for something to be fixed. Even small issues, like a leaky tap or broken handle, can affect how tenants feel about where they live.
Having reliable local tradespeople (and a clear process for reporting issues) helps immensely. Tenants appreciate knowing what to expect, and you’ll save yourself headaches down the line.
At APT, we work with trusted Nottingham contractors who get the job done properly and at a fair price. We also keep landlords in the loop before approving repairs, so everyone knows what’s happening and why.
4. Build a good relationship with your tenants
This one’s simple but often overlooked. Communication builds trust.
Be approachable, responsive, and fair. If tenants feel comfortable raising issues, they’re less likely to let small problems escalate. A quick “thanks for letting us know” or a follow-up message after a repair goes a long way.
We’ve found that tenants who feel listened to tend to stay longer, and long-term tenancies mean fewer void periods and less turnover stress for you.
5. Offer a great move-in (and move-out) experience
First impressions count. A smooth move-in sets the tone for the whole tenancy.
Make sure the property is spotless, the inventory is accurate, and everything works as it should. Leave clear instructions for appliances or bins – tenants really appreciate those small details.
At the end of a tenancy, handle things with the same level of respect. Conduct a fair inspection (some wear and tear is to be expected), return deposits promptly, and thank tenants for looking after your property. You never know when they might recommend you to someone else or even return themselves.
6. Keep up with regulations
The private rental sector changes regularly, and staying compliant is essential.
In Nottingham, this includes meeting licensing requirements for certain areas and property types, especially HMOs.
From energy efficiency standards (EPC rating E or above) to new rules around Section 21 notices, regulations evolve frequently (see our recent blog about The Renters’ Rights Bill for some examples), and fines for non-compliance can be steep.
Working with a professional property management company can save you time and risk. At APT, we stay up to date with the latest legislation and make sure your property always remains compliant.
7. Think long-term
Attracting great tenants is about more than just marketing your property well, it’s about creating a place people genuinely want to live in.
Whether that’s allowing pets, investing in energy-efficient upgrades, or simply treating tenants with respect, these things build loyalty.
A happy tenant is your best asset. They pay rent on time, look after your property, and reduce the stress and cost of constant tenant turnover.
Building lasting relationships with reliable tenants
Landlording doesn’t have to be complicated. With the right rent, proactive maintenance, and good communication, you can build lasting relationships with reliable tenants who take pride in your property.
If you’d like support managing your rental property in Nottingham, we’re here to help. At Able Property Trust, we look after homes as if they were our own, keeping landlords happy and tenants even happier.
Get in touch today to see how we can help you attract and keep great tenants.